HOLY
Our case studiesHigher, faster, further – this applies to no company more than HOLY and our B2B logistics solutions
HOLY is revolutionizing the world of soft drinks – and is combining enjoyment with a clear conscience for the first time with powder-based drinks. The fast-growing brand has established itself as an up-and-coming player in the market through innovative marketing strategies and close cooperation with retail partners. Numerous orders leave the warehouse every day – directly to leading food retailers or as shelf goods and displays in retail outlets. RHIEM supports HOLY in sustainably achieving its ambitious retail growth targets through customized logistics solutions.
B2B Fulfillment / Value Added Services
HOLY, based in Berlin, is a dynamic growth company specializing in the development and distribution of functional energy drinks. Its success is based on innovative recipes, sustainable packaging solutions and a unique marketing strategy, making HOLY the benchmark in D2C distribution. Consequently, HOLY is consistently and sustainably expanding its retail business in order to be able to reliably serve the high customer demand in stationary retail. Holy is building on its cooperation with a broad network of food retailers and partners in the specialist drinks trade. With the support of RHIEM Services, HOLY combines the highest standards in logistics with the ability to respond flexibly to the individual requirements of its customers. RHIEM’s solutions make it possible to provide both shelf goods and individually configured displays for retailers efficiently and on time.
The challenge
HOLY is faced with the task of managing a growing product range and the complex requirements of its retail partners, while at the same time meeting the high and rapidly increasing customer demand:
- Logistics for the food retail trade: Delivery to large retail chains requires precise planning and compliance with strict specifications in terms of quantities, delivery times and packaging standards.
- B2B fulfillment: Different partners, from large retail chains to specialized stores, have individual requirements for delivery times, packaging guidelines and display construction.
- Display construction: Retail partners require ready-to-install, individually designed displays that have to be delivered on time.
- Shelf goods: The provision of individually assembled parcel and pallet shipments for the retail trade requires efficient warehousing and fast processing.
- Quality requirements: All processes must meet the highest standards and be regularly tested to meet the requirements of the food industry.
- Flexibility during peaks: Promotions and seasonal campaigns require the ability to react to strongly fluctuating volumes at short notice.
Our solution
RHIEM Services offers HOLY a customized logistics setup that ideally meets the brand’s requirements. This guarantees the highest quality and flexibility along the entire supply chain.

Food retail logistics
- Central inventory management for all retail channels to efficiently provide both shelf goods and displays from one warehouse.
- Flexible picking processes so that we can react quickly to seasonal peaks.
- On-time and precise delivery to food retailers, wholesalers and other partners.
- Efficient processing of individual parcel shipments to standardized pallet shipments that are precisely tailored to the specifications of food retailers.

Fabrication and display construction
- Displays are prepared in specialized packing areas according to individual assembly instructions and the specifications of the retail partners.
- Ready-to-install solutions ensure that the products are optimally presented in retail outlets.
- Customized transport solutions ensure transport safety and a high-quality appearance.

Quality and certification
- All processes meet the high requirements of the food industry and are regularly monitored.
- IFS-compliant warehousing and order picking guarantee compliance with the strictest quality standards.
With this solution, we offer HOLY a holistic logistics strategy that grows flexibly with the requirements of food retailers, meets the highest quality standards and perfectly reflects HOLY’s brand values in retail.