Fulfillment in bottle-optimized logistics – tailor-made for companies like CAPREO.

CAPREO offers wine lovers an incomparable shopping experience: fine wines, punctual delivery for every occasion and maximum product availability in all sales channels. To ensure this, CAPREO relies on a highly specialized logistics solution that perfectly combines B2C and B2B needs in the beverage industry.

B2C Fulfillment / B2B Fulfillment / Carrier Management

 

CAPREO stands for high-quality wines from South Africa and excellent customer service. With a hand-picked range, CAPREO appeals to both end consumers and business customers. The combination of direct sales and partner supply makes CAPREO an important player in the international wine trade. To ensure the high level of service, the company relies on a logistics set-up that is both flexible and precise and adapts to the special requirements of wine shipping.

The challenge

CAPREO supplies customers throughout Europe – from private wine connoisseurs to business customers such as restaurants and hotels. The shipping of bottled products poses particular challenges:

 

  • Bottle-optimized storage layout: The storage and transport of wine bottles requires a safe and efficient arrangement that both saves space and minimizes the risk of breakage.
  • High order peaks: At seasonal peaks, for example before public holidays, the order load multiplies. Logistics must be flexibly scalable in order to absorb these peaks.
  • Individual requirements: Orders often contain personalized elements such as boxes for wine tastings or mixing boxes, which require a high degree of process customization.
  • Traceability: Batch traceability is essential to guarantee quality and meet legal requirements.

 

CAPREO needed a solution that could handle both high volumes and demanding customization requests efficiently and reliably.

Our solution

Bottle-optimized B2C and B2B logistics from a single warehouse – a holistic approach for an international wine brand. We offer CAPREO a unique logistics set-up that meets the requirements of bottle shipping 100% and combines efficiency with quality.

B2C Fulfillment

For private customers, smooth and punctual delivery is the top priority – whether it’s a bottle of red wine for a festive meal or a surprise wine as a gift.
Our B2C solution for CAPREO is based on a bottle-optimized warehouse layout that offers maximum efficiency and security. Customer-specific requirements such as special packaging requests or the addition of product information are integrated directly into the fulfillment process. Even during seasonal peaks – such as the Christmas period – our flexible logistics setup guarantees fast shipping so that every order arrives on time.

B2B Fulfillment

For business customers such as restaurants or specialist retailers, speed is just as important as reliability. In the B2B sector, orders are placed directly from the central warehouse, which means there are no bottlenecks. With specific packing stations for mixed cartons or larger orders, B2B requirements are handled efficiently. Regular and punctual deliveries thanks to optimized carrier management ensure that CAPREO’s customers always receive their goods on time.

Carrier Management

A particular focus is on the selection and management of transport service providers. As wine bottles are fragile, CAPREO works with specialized carriers who specialize in shipping fragile and heavy goods. Our carrier management system makes this possible:

 

  • Breakage-free transportation: securing procedures and suitable packaging materials reduce transport damage to a minimum.
  • Dynamic carrier selection: Depending on the country of destination, volume and delivery time, we select the optimal carrier for each shipment.
  • Proactive shipment tracking: Customers receive real-time updates on their deliveries so they can see the status of their orders at any time.

Batch tracing

The complete traceability of every batch is not only a quality feature at CAPREO, but also a legal requirement. Our logistics system ensures that every bottle can be traced from receipt in the warehouse to delivery to the customer. This ensures transparency and gives CAPREO customers additional security.

CAPREO relies on our fulfillment system for bottled products, which masters the challenges of wine shipping with a mixture of precision, flexibility and state-of-the-art technology. As a result, the company offers both end consumers and business customers a seamless and high-quality experience – from the warehouse to the doorstep.